Comic Shops: Threat or Menace?
Whether it be through
shoddy business practices (Cleanliness is Next to
Impossible) or surly counter people (the blank stares, the "Oh, you
read "blank"? I'm so over that..."), I've rarely left a comic
shop without thinking that a kid running a lemonade stand has
better business sense than most shop owners. Don't get me wrong,
there are some good ones out there. But I'd say the majority of
comic shop owners I've dealt with are simply kidding themselves,
squandering an inheritance or an insurance settlement on trying to
turn their hobbies into careers. At least a kid selling lemonade
has a vision of a future beyond his own front yard.
First impressions count in business,
so let's start with many comic shops' appearance. Things can
generally be labeled Good and Bad in appearance, even in these
politically correct times. Dank is bad, unless you're an animal
looking for a place to die. A store that is aired out at least
once a month is good. Air fresheners are good, especially in the
winter when trapped air gets stale and so do counter people.
Burning musky, oily incense to cover up the funk of a decade's
worth of cigarette ashes dropped and lunches spilled is bad.
Picking up trash from the floor is good. Use of a broom is better.
Use of a vacuum cleaner weekly will guarantee the owner of the
participating store a naked lady birthday card every year for the
rest of my life.
A kid with a lemonade stand picks up
any dropped, used paper cups from around his place of business
without thinking, so why is it such a stretch for a shop owner to
arrange for a simple cleaning of his store? There's a comic
shop/head shop that I used to frequent in Bloomington, Indiana that
smells like the squeezing from a bum's wet shoes topped with a
handful of potpourri. My girlfriend at the time could always tell
when I'd been there, even hours later, from the stench of incense
and decay that clung to me like a monkey to his momma. The store
literally stank. It stank like something you wouldn't want to step
in, much less step into to shop, and all the '60's radical
hair-farmer behind the counter could do was whine about how the
comics distributors and the comics industry were letting him
down.
As far as counter people go, I seem
to have terrible luck finding a comic book store that employs
people with the slightest hint of interpersonal skills. In the
small city of Muncie, Indiana that my wife and I recently lived in
for a short time, there were two comic shops. One, taking up over
half of a used bookstore, had a nice stock of back issues at decent
prices, and their new issue selection was very up to date. They
even kept the place pretty clean, which enamored me to them right
away.
The only trouble I had
with the store, and calling it trouble is like calling death a
minor setback, was the owner and her counter people, three
young ladies of questionable parentage who I eventually started
thinking of as "The Scary Marys." Beginning with my first visit,
they would literally stare, glare, and despair at me the entire
time I was there. And you'll just have to take my word for the
following: I'm not hypnotically good-looking or revoltingly ugly,
nor do I look like the kind of guy who would stuff a
bagged-and-boarded HULK #142 in my pants. I was usually one of the
last people in the store before closing time, but I never once even
hinted that I was thinking of keeping them late; in fact, I usually
left fifteen minutes before the posted closing time. I didn't
pester them about their grading, I didn't knock over racks of books
or mess myself on their floor, but they seemed to hate me with a
passion to rival the love between Rob Liefeld and himself.
After a few weeks of this, I slipped
in unnoticed one Saturday afternoon and hung around away from the
comics, back by the musty stacks of mystery books, to see if I was
the only one. To my great relief and infinite puzzlement, the
Scary Marys hated every customer they had. They sneered at the
little old ladies with their romance novels, and they whispered to
each other about the nervous guys, eyes downcast, who bought porn
paperbacks. But they seemed to take great glee in terrorizing the
generally hesitant, shy comics buyers. I couldn't believe it, but
I saw it time and again: they would make the transaction, flip
through the poor guy's comics, smirk, shake their heads, and glare
at him as he picked up his books.
I didn't go back much
after that.
The other comic store in town was
owned by an older, dead-looking gentleman who could have been
selling widgets for all he cared. Outside his store, near a
heavily traveled road, he had set up one of those electric signs
shaped like an arrow that you can display messages on by
changing the letters. Unfortunately, he and his store manager had
last changed the message when Jimmy Carter was president; there
were just enough letters left hanging off the sign that anyone
driving by could tell which terrible business owned it. I think I
saw a small group of people worshipping a rust stain that ran down
the side because they thought it looked like Jesus.
The old guy didn't do much around the
store except slough off skin and wait to die. The youngish store
manager, Terry, responsible for ordering books, (mis)handling
customers, and running the store into the ground, is hard to
describe without cursing and demonstrating. After sitting here,
trying to think of a way to get across his pure awfulness as a
businessman and as a person, I settled on a quote. When the last
issue of KINGDOM COME came out, Terry said to me, "I thought for
sure that at the end, everyone on Earth who wasn't a superhero was
going to be turned into a mutant by that bomb! That would have
been a better ending! I'm not recommending the book."
Go into Terry's store, and you'll be
pepper-sprayed with inanities as you try to fix his mucking up of
your pull list. He's the kind of person who waits for his turn to
talk instead of listening to you speak. More often than not, he
doesn't wait for his turn, he just interrupts you and prattles on.
And he laughs constantly for no reason, like a broken record of a
baby duck being stepped on. Drove me nuts. I defy you to dig
through back-issue boxes with a nitwit compulsive giggler breathing
down your neck.
When my wife and I moved, I thought,
prayed, and hoped beyond hope that I would stumble on the perfect
comic shop in our new city of Kokomo, Indiana. I haven't. The
first one I came across has a sign out front reading "DNC COMICS"
with a tiny little notation underneath that says, "More Than Just
Comics", which is silly, bordering on dorky, aimed toward stupid
and building up speed. When I went inside and asked the owner
about setting up a pull account with them, he reacted as if I had
just offered to clean his silverware with my butt cheeks. Too much
work for him, you see, punching all those letters into that
computer. I took my meager business elsewhere.
I found another store and it turned
out to be pretty good, content-wise and cleanliness-wise. I
shopped a bit, and when the woman behind the counter was friendly
and quiet, I thought I had found my comic book Heaven.
Unfortunately, my Heaven was shot all to Hell when Satan himself,
in the form of the counter guy, popped up from behind the register
very Hee-Haw like and started in. There are two things you can do
in my presence that'll tick me off and make me want to strike you:
one is to sing along with music on a radio, and the second is to
sing along badly with miserable '80's music blaring on a radio.
This guy seemingly does everything in his power to make me (and
others, I've noticed) want to flee the building as quickly as
possible: he shouts out stupid jokes that aren't funny on even the
most microscopic level, he screams along with some godforsaken
classic rock station he has blaring from a radio, he talks on the
phone to his friends instead of ringing up customers, he suggests
GREEN LANTERN and FIGHTING AMERICAN to me every damn week just
because he over-ordered, he screws up my pull list, and he eats
while he rings up my books (if my comics are going to have greasy
fingerprints on 'em, they'll be mine, damnit!).
As far as I can
remember, I've never seen a filthy lemonade stand. My wife
has never refused to go to a certain lemonade stand because it
smells like a pair of testicles hanging in front of a space heater.
I've never seen a lemonade kid too busy doing nothing to accept my
business. I don't recall ever having been sneered at by a lemonade
kid for liking lemonade. I've never had a lemonade kid follow me
around his stand, mewling, pestering, screeching out Poison or Meat
Loaf songs, generally making me feel like I want to run away
screaming. But that's what I get at comic stores.
I'm seriously thinking of going mail
order.