There are three rules you need to remember. Forget sleep. Forget
sanity. And forget it.
It's not that people don't become rock stars. Happens all the time.
Happens pretty frequently these days, what with the record industry
looking for the next Big Thing and being constantly astonished by
things
like grunge, ska, and swing. I work on both sides of the fence, as
both a
musician and as a member of the music media, and as far as I can tell
the
only difference between someone in the biz and your average fan is that
the average fan knows just as much (or more) but isn't getting paid for
it.
But becoming a rock star is unlikely, and getting less likely
every day. There are so many
bands these days in the U.S. alone that there just aren't enough people
buying records to make them all multi-millionaires. Anyone who does
time
as a performing musician finds their illusions shattered pretty
quickly.
These days, I'm not interested in being a rock star, though if it
happened
it would indubitably be a hell of a ride. But I would like to make a
living. It can be done, without a band ever becoming more than a local
legend. There are bands doing it here in Seattle, one of the three most
difficult local music scenes to break into in the country (the other
two
being New York and L.A.).
It's a difficult career path, no question. But it can be rewarding
even
if you're not making a living.
Diary of a Gig
Your average gig starts sometime between nine and ten p.m.,
depending
on how many bands there are that night. The work, however, begins
weeks or
months beforehand, with whoever does the booking for the band getting
on
the phone and calling clubs, sometimes the same club several times in a
single week. Some bands hire a booking agent for this purpose, but if
the
band is like ours and makes very little money off of live shows, the
band
does the booking itself. Our guitarist, who's the most outgoing of us,
calls. And calls. And calls. Sometimes he leaves messages, just as a
courtesy, but clubs rarely return phone calls from bands unless the
band
is well known. After all, there are plenty of other bands where that
one
came from, and maybe one of them will call when there's actually
someone
there to answer the phone. On such fortunate coincidences are many
evening
lineups built.
Once the date is booked, there are two things to do: promote it, and
practice. Again, unless a band is a high-profile act or is playing in a
major club that has its own promotional budget, promoting the show is
the
band's job. For us, it means making up a flyer (done by our guitarist
with
some clever use of Photoshop), making copies, and plastering those
copies
everywhere we can think of: bulletin boards, shop windows, coffeeshop
walls. We hand them to people on the street and leave them on
restaurant
tables after meals. Meanwhile every other band is doing the same thing,
and relatively few people pay attention to ours. There's so much live
music happening on any given night, and so much of it sucks, that bands
have a hard time getting noticed above the noise. (At the same time,
people complain that there's nothing to do in this town, but--oh,
don't get
me started.)
At last, show night! All of us have day jobs; we meet after those
day
jobs at our rehearsal studio around seven. We break down--take my
drum kit
apart, pack up guitars and amps and cables and spare power strips and
anything else we might conceivably need, up to and including wire
cutters
and duct tape--and roll everything out to the loading bay. We've done
this
so often now that we can get all the equipment packed and loaded in
under
20 minutes if necessary. My personal benchmark for success is when I
can
pay someone else to haul my drums around every night.
And we're off. We drive to wherever we're playing that night,
unload,
talk to whoever's there to deal with the band (often the bartender),
stash
our gear somewhere out of the way, and somewhere in all of this find
time
to eat. By now it's usually around eight. The other bands may or may
not
have arrived. More often than you might expect, we discover that one or
more bands have canceled (we had one band cancel a show with us because
two of their members were in jail, one for heroin possession), and/or
been
replaced with someone else.
We don't usually play first these days; having been around for
over two
years, we're old-timers on a scene that, no matter where in the country
you are, is very fluid and full of bands dissolving into and
precipitating
out of the great morass of freelance musicians. So we sit through the
opening sets, which generally aren't bad but rarely sound much like us.
It's a fairly usual situation for a band that's determined not
to
sound like the Verve.
And then we play. Usually for half an hour to 45 minutes, and even
on
nights when things go badly, there's really nothing like it. One
advantage
of having played together three nights a week for two years is that
we are
a very tight band. If you can manage that, you've won half the battle;
even if the audience doesn't care for the kind of music you play, if
they
can at least tap their feet to it, it ups the chances that they'll
stick
around and buy another beer. Which makes the club owner happy; alcohol
sales are how clubs make their money.
There's really nothing like being on stage. It's why we put up
with all
the rest of it, the unreturned phone calls and flyer papering and
giving
up an entire evening to play for less than an hour. You can play the
same
song every night for a year in rehearsal (and believe me, we've done
it)
and be thoroughly sick of it, but play it live and suddenly it takes on
new life. Of course it's even better if you have people cheering for
you,
but I consider it a win if I don't have to dodge flying beer bottles.
Once the show's over, our work isn't. We break everything down again
and
load it up, drive back to the studio and drop everything off.
Typically we
get home after midnight on a gig night, and if it's a weekday, we've
all
got to get up the next morning and go to work.
Sooner or later every musician asks if it's worth it; if committing all
that time is worth the reward of being on stage. For us, it is. For
musicians who make a living at it, there's the financial incentive to
consider-we know bands who make upwards of $1000 for a single night's
work. But if you're not getting paid (much), and have a family or a
high-stress job, you may be constantly re-evaluating your situation-and
we've known musicians like that too.
In the Studio
Sometime last spring we decided we needed a new recording. Our demo
tape was over a year old; we didn't even play all of the songs on it
live
anymore. After much discussion, we decided we could only afford enough
time to record an EP, if the studio didn't cost too much. As it turned
out, we found a place where we could record on weekends, and in about
16
hours we got four songs down on tape. The room and the engineer went
for
around $25 an hour, not a bad rate at all for a recording studio, which
means a total of about $400. Not much, compared to the $10,000
recording
budgets of some major-label acts, but to be honest, you don't need that
much money to make a good recording, not these days. The technology
keeps
getting cheaper and more efficient; some bands even buy their own CD
burners and press their own CDs.
Nowhere more than the recording studio does the saying "You can't
polish a turd" apply. If the band sucks, no amount of fiddling or
processing or gating or compressing or turning this gain up and that
effect down will fix it. Your raw material has to be good. The
engineer's
job is to show off that raw material to its best advantage. Once he's
done, you take it to a mastering place, and then you get it pressed. We
ran off a thousand copies, complete with cover art and shrink wrap.
Total
cost, including recording time: around $2500. You can do it for even
less
than that if you really shop around and are well-rehearsed and focused
when you go into the studio. Nothing is more motivating than knowing
that
you're paying for every minute you spend in there.
Having a recording is worthwhile, too. Even if it doesn't sell
particularly well-and if you're us, you're selling that recording at
shows
and maybe on consignment at local stores-you can say you've done it.
That's worth something further down the line, because it says to
whoever
you're trying to sell the band to that you're serious enough about your
endeavor to drop a respectable chunk of cash into it. The fact that we
took 50 copies to our CD release party and sold 49 was pretty damn
cool,
too.
Selling Points
The hottest thing to be right now in the music business is a female
drummer. I know this from personal experience. Good drummers, male or
female, are hard to find; while most drummers I've seen are fairly
decent,
most would-be musicians choose something more glamourous, like, say,
guitar, or vocals (even if they can't sing). If you're a woman playing
drums these days, you're enough of a novelty to attract attention,
and a
familiar enough sight that the booking agent probably won't be
staring at
your chest whenever he talks to you. Or at least he'll be circumspect
about it.
I used my gender as a selling point when I got to Seattle and began
advertising my availability in local music rags around the region. It
didn't necessarily mean that better bands called me--I got some pretty
odd
calls that month--but it did mean that I got more calls. It meant I
got to
pick and choose, and I've been happy enough with my choice, and they're
happy enough with me, that we've all been playing together for over two
years.
Even in a politically correct city like Seattle, women in the
music biz
still have some of the usual bull to deal with. These days it's more
tiresome than dangerous, and I've seen more than one male audience
member
or fellow musician change his attitude from isn't-she-cute to
wow-she's-good. If I've learned anything from all of that, it's that
the
best strategy for women musicians is to be as good as you can be.
Come to
think of it, that's a pretty good strategy for musicians in general.
What
a concept!
And it's great fun when a guy in a bar asks you if you work
out.
Losing Illusions
Most of us, at one time or another, fantasize about being rock
stars.
It's sort of like fantasizing about being an astronaut, or possibly
President. I knew plenty of fellow would-be rock stars in high school
and
even in college. Of those I'm still in touch with, none of them are
playing music anymore.
Some of us let those fantasies go. Others of us modify them,
especially
when we realize how difficult it is to essentially hold down a second
job
that isn't initially pulling in any money, eats up a lot of free
time, causes you to get home at two in the morning on a work night, and
means that you see the inside of a lot of really sleazy dives. (Of
those
we've habitually played in, one closed down because the building was
condemned. Another burned down in an electrical fire. This is the
fate of
dives; soon others will open to replace them.)
What it comes down to is whether it's worth it. I know that even
if I
never made money at it, I'd still be playing music. Music is
something I
can't not do. There are lots of people like me, which is why there
are so
many bands playing all-original music and getting paid peanuts for it.
Some of those bands get to a point where they're making a living even
if
they aren't well-known on a national level. That's a more readily
achievable goal than being a rock star, which in any case requires
you to
sell your soul to a record company and talk to people like Rolling
Stone. I suspect that it's also more fun.