Spice Girls - Spiceworld
Here's a challenge for you: abandon all preconcieved notions of the Spice
Girls and their music. It's tough, isn't it? It's not easy to clear your
brain of the cultural cobwebs that have been piling up as you've been
force-fed feature stories, network news pieces, and televised performances
over the past few weeks. With their new movie just hitting theaters and
the Girls themselves embarking on a nationwide personal appearance tour to
push their product, it seems as though Geri, Emma, Victoria, and the two
Mels have been everywhere at the same time.
But put that all from your mind, and let's talk music. Stifle your
giggles, children. Yes, the words "music" and "Spice Girls" deserve
mention in the same article, and they fit together about as appropriately
as "Hanson" and "pedophilia." In spite of their overpowering image and
their ominpresence in the media, it has always been the music that has kept
them on the radio, and from the radio to the minds of pre-teen girls around
the world over the past year. The Spice Girls DO make music, and ya know
what? It's pretty good pop.
"Spiceworld" the album hit stores several weeks before "Spice World" the
movie, so these tunes have already been programmed into most top forty
radio playlists. Thus it's easy to forget that more than an album, this is
a soundtrack, pieced together from songs featured in a motion picture. As
such, it takes on a life beyond the music itself. After seeing the movie,
it's impossible not to listen to the sultry balladry of "Too Much" and
conjure up images of the come-hither looks beamed out from the movie screen
during the opening shots of "Spice World."
Most of the songs on this CD are informed by a film-music sensibility.
It's crammed with ten times more catchy hooks than the Spice Girls' debut
record, "Spice." Every song is a potential single (and this reviewer
wouldn't be shocked to the gills if every song on the damn CD eventually
became a single), with an emphasis on upbeat dance numbers as opposed to
the more balanced grooves of "Spice." These are clearly tunes to be
featured in a motion picture, written and performed so that every audience
member will leave the movie gigaplex humming and tapping their feet (and
hopefully head straight over to the record store to pick up the album).
None of this is BAD, people. So it's movie music. So were "Live and Let
Die," "The Beginning is the End," and "Help!" to name a few. All great pop
tunes. Movie music needs more energy and melody to grab the ears of a
movie audience, so the raised ante only produces more pure pop for now
people. No one knocks on Bob Dylan for composing "Knockin' on Heaven's
Door" (written for the film "Pat Garrett and Billy the Kid") with an easily
hummed and repeated chorus. There are just different standards in use.
As for the music on its own terms, it's good, raunchy fun. I've heard the
music of the Spice Girls called boring, obnoxious, and stupid. If
high-energy pop with no brain cells and intensely memorable melodies aren't
your thing, go crank up the "girl power" of Ani Difranco or Tori Amos. POP
doesn't necessarily have to equal DISGUSTING, and it certainly doesn't on
"Spiceworld." Tunes like "Spice Up Your Life" and "Do It" run toward your
ear and drag your attention to the stereo with all the energy of that
obnoxiously fun girl at the school dance running over to you and pulling
you onto the dance floor. "Too Much," perhaps the album's finest moment
and one of its few ballads, slithers and vamps its way through
four-and-a-half minutes of the best Bond movie theme song that never
appeared in a Bond movie. It's an amazingly sexy tune, with each of the
girls giving the lines a leg-crossingly sultry delivery.
Some may be able to maintain their perch atop the rock-crit high horse and
resist the infectious temptations of "Spiceworld," but I certainly can't,
and I don't want to. Sure, they're manufactured and crassly commercial and
are making more money for doing nothing than most people make working every
day all of their lives. But when I want my ass to wiggle and my ears want
some candy, the DIY ethic of Difranco and other "serious" women artists
just don't cut it. When I want to spice up MY life, I'll blissfully pop
in "Spiceworld" and dance with impunity. I've bought and enjoyed enough
Springsteen, Dylan, and Costello to deserve some utterly mindless fun once
in a while.