The bad news first: absolutely no sign whatsoever of ANY Episode
One commercials during the Big Game. The good news is that a handful
of other films took advantage of the opportunity to launch their ad
campaigns with a big bang and even some style. For your eager moviegoing
curiosity, we've culled together brief snapshots of the movies whose
commercials you may have caught during the Super Bowl, so that you can
hear a bit more about the fast-paced special effects and top Hollywood
stars that whizzed past your eyes last Sunday.
The Corruptor
February 26, 1999
Starring: Chow Yun Fat, Mark Wahlberg, Elizabeth Lindsey
Plot: Lindsey and Wahlberg portray a pair of cops trying to trap Fat's
character, a crooked cop who's on the payroll of a notorious Chinatown
crime organization. Expect much Hong Kong-style gunplay and urban
warfare. No word on potential casting for the part of Wahlberg's unit.
The kick is up, and it's...GOOD! Though The Replacement Killers
had little to offer other than high-speed gunplay, it featured some very
fine high-speed gunplay. Teaming Fat with the ultrahot Wahlberg should
make for a big box-office draw, and a key February placement means that
not much other action fare is out there for competition.
True Crime
March 19, 1999
Starring: Clint Eastwood, James Woods, Dennis Leary, Diane Venora,
Sidney Poitier
Plot: It's sorta like All the President's Men meets Dirty
Harry. Eastwood's a reporter who is trying to save the life of a
soon-to-be executed prisoner by uncovering some new evidence at the last
minute. The kick is up, and it's...GOOD! Who can say if it'll make any dent at
the box office. But with Eastwood in the director's chair, it's a
guaranteed good film. He hasn't helmed a stinker yet.
Ed TV
March 19, 1999
Starring: Matthew McConaughey, Ellen Degeneres, Woody Harrelson,
Elizabeth Hurley, Jenna Elfman, Martin Landau, Dennis Hopper, Rob Reiner
Plot: This average Joe--named Ed, not Joe--agrees to be taped 24 hours a
day for a new cable network, and must deal with all the wacky fame and
fortunes that can change when you skyrocket into celebrity.
The kick is up, and it's...INSTANT REPLAY. On one hand, it's really just
a variation on The Truman Show, and even the most vapid moviegoer
won't miss that. On the other hand, check out the behind-the-scenes
crew: Ron Howard in the director's chair, Lowell Ganz and Babaloo Mandel
as screenwriters, and Brian Grazer producing. That's some big
moneymaking talent. It has huge suck potential, but there's enough star
power that it could summon just the right light comic tone to wash the
dark, dank taste of Truman Show out of the collective moviegoing
mouth.
The Matrix
April 2, 1999
Starring: Keanu Reeves, Carrie-Anne Moss, Laurence Fishburne
Plot: Thomas Anderson (Reeves) discovers that the world he's been living
in is a virtual reality copy of some actual reality somewhere. ("Dude,
this world is so not real, dude," Reeves will exclaim.) He then joins
Morpheus (Fishburne) and a gang of rebels in trying to free this fake
reality from the grips of some dastardly fake-reality maker.
The kick is up, and it's...NO GOOD! Matrix has languished in
Release Date Hell for months trying to find the right spot for release.
Though the special effects revealed in the Super Bowl spot were
impressive, Keanu plus cerebral sci-fi hasn't equalled either quality or
box-office success yet. It would be cool if this film were cool, but
don't hold your breath.
Life
April 16, 1999
Starring: Martin Lawrence, Eddie Murphy, Lisa Nicole Carson, Ned Beatty,
Cicely Tyson
Plot: Lawrence and Murphy are two men wrongly convicted of murder and
sentenced to life imprisonment in a Mississippi jail. The movie follows
their time in the slammer, as their friendship grows deeper and they
offer humorous observations on prison life, such as "Ooooh! It sure is
weird to have anal sex in the shower!" Certain wackiness will ensue.
The kick is up, and it's...INSTANT REPLAY. Lawrence and Murphy are a
HUGE star combination. But with this type of storyline, it will take
some careful writing to walk the tightrope between schtick and schmaltz.
If the script holds up, expect Murphy and Lawrence to turn in career
performances and expect a sure-fire critical and commercial blockbuster.
The Mummy
May 7, 1999
Starring: Brendan Fraser, Rachel Weisz, Arnold Vosloo
Plot: Universal launches a full-scale plundering of its classic horror
back catalogue with this remake of the 1932 Boris Karloff film. Brendan
Frasier is a mercenary hunting for treasure who stumbles upon a
reincarnated Egyptian priest bent on conquering the world with an army
of corpses. Whoops!
The kick is up, and its...GOOD! Man, this film looks so cool. It's a
big-budget blockbuster that opens a solid three weeks before the new
Star Wars movie, and it's got an entirely different tone. The
special effects look phenomenal, and the source story for this remake is
definitely strong. Not only should it make for a great time at the
movies, but it has the potential to slide in as an early summer sleeper
hit, especially when the lines for The Phantom Menace drive
moviegoers into other films at the cineplex.
Wild Wild West
July 4, 1999
Starring: Will Smith, Kevin Kline, Kenneth Branagh, Salma Hayek, Musetta
Vander
Plot: A big-screen remake of the 1960's television series, Smith takes
the lead role as super-cowboy and government agent James West, who teams
up with Artemus Gordon (Kline) to stop a crazy inventor, Dr. Arliss
Loveless (Branagh), from assassinating the president with a giant
tarantula contraption.
The kick is up, and it's...GOOD! "This summer, it's a whole wild world."
At least, that's what the taglines claim, and after Episode I has
been seen thirty times, West is poised to pick up the big box
office numbers and further establish July 4 as the Weekend of Willie
Styles. In addition, director Barry Sonnenfeld has demonstrated gifts in
the past (especially on Men In Black) to combine big special
effects with a buttload of energy and some true wit. Plus, can you
really miss a Will Smith summer blockbuster? We didn't think so.
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