At the center of Ecomnetweb's business strategy is its high-profile marketing campaign for 2Q 2001, during which the average consumer won't be able to breathe without stumbling upon the Ecomnetweb.Com domain name. Media buys on radio, television and in magazines will force the Ecomnetweb brand into millions of homes over a three-month period.

The core of the Ecomnetweb campaign will be the Ecomnetweb spokesperson, a celebrity chosen for his or her charisma, wit and willingness to work cheap. Among the candidates for Ecomnetweb spokesperson are:

Regis Philbin

The high-profile host of ABC's hit game show Who Wants to Be a Millionaire? would use his trademark hyperactive style in selling the Ecomnetweb brand through the catch phrase "Who wants to be online?"

Ricky Martin

This latin singing sensation would be a huge asset in reaching both the hispanic community and the adolescent female demographic, with his trademark song appropriated for Ecomnetweb's campaign. Martin and all Ecomnetweb users would be "Livin' La Vida Web-a!"

Darva Conger

Though her celebrity is currently waning, a huge advertising push by Ecomnetweb could claim Conger as our own unique spokesperson. Her catchphrase, "I want to marry Ecomnetweb!" would become the kind of trademark phrase that would circulate watercoolers across the nation.

Mark Hamill

The star of the wildly popular Star Wars film series would earn us strong points among the adolescent and post-adolescent male audience. Hamill has also expressed a strong desire to work with Ecomnetweb, calling an average of seven times a day. He would encourage users to "Use the Force...of the Web."

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